After seeing the neo-noir trailer for Gucci’s perfume “Guilty” I thought it would be appropriate to preview the trailer here, given the content of my site. I’ve always admired ad campaigns that shoot elaborate and stylized videos. I think a scent alone can tell a story and this trailer has a beautiful way of enticing the consumer into a glamorous and deviant world that beckons you to unleash your most dangerous and seductive alter ego.

Directed by the legendary graphic novelist Frank Miller, the trailer is shot in the desaturated style of Sin City, a movie that has always been personal favorite of mine. The gray scale lighting and sleek futuristic car are reminiscent of Batman, which only further peaked my interest and added to the overall edginess of the imagery.

Guilty is described as being a sensual scent for women who are daring, sexy, brave and glamorous. The perfume contains notes of mandarin, pink pepper, peach, lilac, geranium, amber and patchouli. Set to release in September 2010, Gucci is offering the chance to win passes to the MTV awards where the featured perfume and directors cut of the trailer will launch. To check out all of the details, please visit Gucci’s official Facebook page.

Available as 30, 50 and 75 ml.

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